Although the company continues to update and iterate its Surface hardware year after year and the growing revenue increases the division, each financial account sees, there have been speculations from investor analysts that Microsoft is in a revolutionary way of thinking about economic viability of the business.
For this purpose, Microsoft's chief product manager Panos Panay's latest interview with independent Adrian Weckler can overcome some fears or concerns about the company's hardware future for both fans and investors.
Weckler's interview piece covers quite a lot, including contextual reference regarding Microsoft's market position, annual revenue growth on the surface hardware line and some data points that highlight the historical battles of the company's hardware efforts.
"And not everyone thinks it will remain a key part of Microsoft's product map, with some senior analysts still insisting that it doesn't make sense for Microsoft to be in the hardware game.
But Microsoft is in it for a long time, Panay says. Hardware is now "the core" of what the company is and does. "
As Microsoft continues to recover as a software and services platform provider, Panay's response can come as a scrape to anyone, especially those who have recently invested in the company based on the growth of hardware-less cloud computing product, Azure.
However, Panay offers the following feedback to help explain Microsoft's focus on hardware as a means to better develop integration software.
"It's not just a key part of our strategy, and in the center of Microsoft it's also a key part of how we build products on Microsoft. It's important that it resonates. It's important to me to say that.
… I think if you asked me five years ago, we still learned. We still tried to figure out which hardware to do to bring software to life. "
Due to Panays (and apparently the Surface Division) introspection, Weckler explains the investor's excitement about Microsoft's hardware history by addressing the company's Windows Phone and Nokia Smartphone Business Purchase.
"Were there any lessons learned by the company from its Nokia Lumia experience in how it approaches hardware research and design now?
I think we learned quite a bit. Lumia was obviously a We can take the product lessons and customer selections and move them forward. I think we have. Satya Nadella (Microsoft CEO) talks about the concept of growth, how we can learn as soon as we can through our successes and, mainly, our mistakes. You are in a tremendous growth phase, and this is something we take to heart. "
With Windows Phone from behind and surface of the modest track to the success of the company, Weckler Panay asked about the direction the hardware division is heading as it branches out to headphones and how it plays into Microsoft's more business-focused services and messages.
"But are not headphones a consumer device? Does this signal mean that Microsoft is now expanding beyond its technical work with the surface?
Think of headphones as completing an experience for the way people work
So many people now work in cafes, trains, planes or in the back of a taxi, and you can switch in and out of modes because you see work and life context. so it is the way we thought about it. "
Furthermore, Microsoft dumps toe in the surrounding AI-powered headphone market as part of the company's greater ambition to" complete experience ", it may, at some point, have the surface team to revise more traditional usable technology.
"Are we finished with experiences for people at work and at home? The answer is yes. Then you will see new form factors that can do it, or do you need to do it? The answer is absolutely "And that's how it comes together. For me, work and home are like life, whether the unit is in the kitchen at home, in the home office, in the workplace or on your body. They come together. So yes, you want to see more products that focus on where our customers are going to be. "
Microsoft's future looks quite bright as it seems to have found itself at a pretty free junction where its pivot to cloud computing is paying dividends in investor confidence year by year, so Well as the company finally produces products that build public cache that often compete with market leaders such as HP, Dell, Apple, Google and Sony.
Further reading: Lumia, Microsoft, Panos Panay, Satya Nadella, Surface, The Independent, Windows Phone