New Year, new Google! The search giant’s mobile platform gets a ‘bubblier’ makeover that has an edge-to-edge design and rounder elements
- Color will be used ‘more consciously’ to highlight info without being distracting
- The text gets bolder and bigger, with more Google fonts used everywhere
- The results will fill the screen with an edge-to-edge design that minimizes shadows
- The new design will roll out in the next few days, the company says
Google takes the motto “new year, new me” to heart with a redesign of Google’s mobile site for Android and iOS is intended to simplify what the results look like.
In an announcement on Friday, the search engine giant said the new design will feel ‘a little bubbly and bouncing’, and will lean into ‘the’ Googley ‘feel.
Color will be used ‘more consciously’ to highlight important information without being distracting.
The text gets bolder and bigger, with more Google fonts used everywhere.
And these results will fill up more of the phone’s screen, with an edge-to-edge design that minimizes shadows.
The transformation will roll out in the coming days, the company said.
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In an announcement on Friday, Google said that the new design will feel a little more bubbly and bouncy. Color will be used sparingly so that important information can be highlighted without distraction.
“Thinking about the visual design of something like Search is very complicated,” Google designer Aileen Cheng said in a blog post.
‘This is especially true considering how much Google Search has evolved. We organize not only the information on the web, but all the information in the world. ‘
The team’s goal was to simplify, not need the screen or complicate the search experience.
“We want to make the search results shine, so that people can focus on the information instead of the design elements around it,” she added.
The text in the new Google search engine design will be bigger and bolder, with more Google fonts used everywhere.
Cheng calls the new look ‘a breath of fresh air!’
Text will be easier to read, with bolder fonts and larger text for results and section titles, and more of Google’s own font will be incorporated.
“It was important to bring consistency to when and how we use Fonts in Search, which also helps people analyze information more efficiently,” said Cheng.
Previous iterations of the redesign experimented with both bold colors and muted tones, she said.
Finally, the design team decided to center content and images against a clean, white background without shadows.
In addition to looking at relevant information, she said: ‘It also has an optimistic feel.’
The designers used the roundness of Google’s name and logo as a starting point, round the edges of the knowledge panels and one side of an image or video carousel.
Google designer Alexa Cheng says the team was inspired by the round in the Google logo, calling it ‘part of our DNA’.
‘That form is already so much a part of our DNA. Just look at the search box or the magnifying glass, Cheng said.
It was in January 2020 that Google rolled out one of the biggest changes in how it displays search results: Color overlays were removed and ‘favicons’, small brand icons, were used to identify organic matches.
The resulting design made it much harder to distinguish between organic results and ads.
After an almost universal scream, the company went back to the drawing board.
“Although early desktop tests were positive, we always use feedback from our users,” Google said at the time.