Google runs its playbook again to publish major new products (or redesigns) to its average users and then move what works over to their corporate services, G Suite, today by making Gmail redesign generally available. for G Suite customers.
Gmail redesign was released to consumers in April earlier this year, including new features like self-destructive messaging, email snoozing and other new features as well as a slightly new look for the service that has more than 1 billion users. All of these services are useful to consumers, but they can actually have more tasty utilities in larger businesses that need constant communication with anywhere from a few to thousands of employees. E-mail hell is a common complaint for, well, basically every single user on Facebook, Twitter, LinkedIn or anywhere people can talk publicly to any kind of network, and any attempt to cope with it ̵
Google competes directly with other email services, especially as it seems to make G Suite a set of enterprise tools for larger businesses. It's a nice, consistent business that can grow methodically, which is a kind of revenue stream that Wall Street loves and can cover the potential advancements in other divisions. Google has also made great efforts in its cloud efforts, especially on the server front with its competitors for Microsoft and Azure – something that makes it so surprising that Google announces this as to how effective its cloud conference, Google Cloud Next 2018, in San Francisco .
The new Gmail uses machine learning to find threat indicators across a large drawer of messages to cope with some of the lowest hanging fruits, such as potential phishing attacks, which can compromise a company's security and potentially cost millions of dollars. Google states that these tools protect users from nearly 10 million junk and malicious e-mail messages every minute, and the new update also gives G Suite users access to these security features, as well as offline access and the newly developed security alerts that Google included in its consumer-focused redesign.
Whether companies want to adopt this redesigned – or at least the degree they want – remains to be seen, because even small adaptations to any software that has a large amount of involvement can potentially interfere with the user's workflow. We've seen it happen before Facebook users miss out on small changes to news feeds, and while the Gmail business is definitely another category, Google must take care that these small changes do not interfere with daily usage cases for enterprise users. If businesses are to pay Google for something like this, they must get it right.