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Home / Technology / Google's Android One program is a development of the Nexus initiative

Google's Android One program is a development of the Nexus initiative



As good as Google Pixel phones are – Pixel 2s have no doubt the best smartphone cameras and Google Assistant have grown to be indispensable – they lack one thing that made their predecessors, the Nexus phones, so irresistible: reasonable prices . 19659002] Nexus brand and hardware are far dead, but the main basics that made the phones of such game changers live in Android One.

Google launched Android One in 2014 as an application aimed at pushing its apps and services on budget phones designed for emerging markets like India.

"Our goal is to reach the next 5 billion people in the world," said Google CEO Sundar Pichai. "When I go home to India and other countries, it's exciting to see what impact the phones are alive on, but it's disappointing that only less than 1

0 percent of the population have access to smartphones. We want to change it."

And so Android One was born. The Android One mission was, as Pichai said, to help OEMs (official equipment manufacturers) build large-scale hardware running on Android storage instead of having them reinvent the wheel with each new device.

Pichai said that Google helped OEMs to source hardware components and also optimize stock Android to run on them. With Android One, ultra-cheap phones like Micromax's $ 100 phone will allow more people to afford and own smartphones.

Nexus Morphs for Android One

What started as an application for budget development budgets has now been expanded to cover a wide range of devices ranging from the range from entry level to premium.

"It's a lot about the experience and not about the price," said Jon Gold, head of Android One Partnership on Google, about a Google Hangouts call, in front of the annual IFA technology show in Berlin, where more partners will announce new Android One phones. "We now have devices that cost $ 150 to $ 800."

Gold pointed out Nokia's commitment across its phone line this year to Android One as the program grows beyond its budget roots.

"[New Android One phones] is kind of in the next step – in its middle devices, get better screenshots," said Gold. "They are a nice update compared to devices from earlier this year."

When I told Gold that the new Android One program reminded me a lot of Nexus and Google Play Editions before that – phones made by OEMs who bought Android storage – did not deny the similarities. In fact, he simply said he sees Android One as the development of Nexus. [19659003] Instead of working with one or two hardware partners to create your own branded phones (the latest Nexus phones were the Huawei-made Nexus 6P and the LG-made Nexus 5X), Android One opens the door to multiple OEMs to get phones to run its untainted version of Android for even more prize points.

"We're doing a bit of a balance with a partner-based program," says Gold. "We want partners to deliver the right hardware, right strategy and specifications that fit the current market. We set minimum limits to ensure performance, battery," jankiness, "and we begin to prioritize image quality."

Consistent Google experience on multiple phones

Gold explained to me that Google still helps OEMs choose components, but they are even harder to provide instructions on how to set up Android to work with the particular parts they want. [19659002] If you look at the Android One's website right now, you'll find a solid array of devices with different designs, screen sizes (some with hack and some without), aspect ratio, and core features. Gold says that Google's job is to help OEMs like Xiaomi or Nokia, or Motorola makes the most of the hardware without compromising on Android's storage.

"We try to put together this choice of devices that show Google services really well," Gold says.

The core Google Android experience will be consistent on all Android One phones, but Gold also says there's room for OEM users to distinguish themselves from subtle software tweaks. An example is the new App Actions feature in Android 9 Pie. The feature uses AI to show shortcuts for things you might want. In Pixel 2's, App Actions will appear as buttons in the app tray but where these predictive buttons appear and how they look on different Android One phones may differ.

Of course, Android One is floating and always developed and Gold recognizes that Google is always looking into new ways to push the program forward. For example, if an OEM wants to include, say cluster edges as in the Pixel 2's, Google may provide instructions on how to implement that feature.

Ask if Android One will allow OEMs to ink ludere its own unique add-on features that enhance Android's memory (think of the monochrome read mode feature of OnePlus OxygenOS or the dual chop feature that turns on the flash on Motorola phones) but do not put it down, say Do not forget that Google allows it as in the future.

See this space

  Motorola's One and One Power looks pretty cute to medium-sized phones.

Motorola's One and One Power looks pretty cute to medium-sized phones.

Truly the new Android One program is classic Google: It's about offering choices. The ultimate goal is that consumers will have many different phones at low to mid to high prices to choose from as the budget allows. With a price range of $ 150-800, there are some phones that are more Nexus-like and offer good specifications at great prices.

Diehard Google and Android will no doubt hold onto the Pixel phones, which continue to occupy premium space. But if you're sick of Android phones with crappy skins or bloatware that keeps your phone back, many good Android One phones come down the tube that's worth considering.

LG announced only G7 One, which is mainly its G7 ThinQ, but last year's Snapdragon 835 chip instead of the year's Snapdragon 845 and 32GB internal storage instead of 64GB.

We do not know prices for G7 One, but LG says it's being sold at an "exceptional price." Fingers crossing is in the OnePlus 6 ballpark, starting at $ 529.

Motorola also presented two new Android One phones, One and One Power. No phone will be available in the United States (only Europe, Latin America and Asia Pacific), but they look pretty good at price.

The Motorola One comes with a 5.9-inch 19: 9 screen with HD + resolution, Snapdragon 625 processor, dual 13 megapixel rear cameras, 8 megapixel self-image camera and one full day battery life of € 299 (about $ 350 USD) .

At the same time, One Power has a larger 6.2 inch 19: 9 full HD + res screen, faster Snapdragon 636 chip, 64GB of internal storage and up to two days of battery life. We do not know how much this baby will cost yet, but the fact that it is launched in India in October can be suggested at reasonable prices.

"[Android One]" is about good quality phones that offer a consistent, reasonable price experience and I think we're doing it, "Gold says.

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