Sundar Pichai, CEO of Google, speaks to the media before the opening of the Berlin representation for Google Germany in Berlin on January 22, 2019.
Carsten Koall | Getty Images News | Getty Images
LONDON – Google announced on Wednesday that it has launched its News Showcase product in the UK, which means that the technology giant will now pay for news content in the country for the first time.
The Silicon Valley company has signed an agreement with 1
The feature will sit in the Google News mobile app and Google Discover, which is a feed curated by Google on mobile devices that contain articles and videos.
When users click on the snippets in the Google News app or on Google Discover, they are taken to the entire article on the publisher’s website.
“Google News Showcase, our new product experience and news licensing program, will launch with local, national and independent publishers in the UK,” said Ronan Harris, Vice President and CEO of Google UK and Ireland, in a blog post on Wednesday. .
“As part of our licensing agreements with publishers, we are also launching the ability for readers to access selected payment wall contents. This feature will allow readers to read more of the publisher’s content than they would otherwise have access to, while also enabling publishers. to encourage readers to subscribe. “
Worldwide, Google has convinced 450 news outlets to produce content for the Google News Showcase.
The feature has also been launched in Australia, Germany, Brazil, Canada, France, Japan and Argentina. Google said discussions are underway in several other countries.
Tech giants like Facebook and Google have come under increasing pressure to pay media companies for the content.
In October last year, Google said it would pay publishers $ 1 billion for news over the next three years.
When the Australian government proposed a new law that would force Google and Facebook to pay news publishers for the right to link to their content in news feeds or search results, Google threatened to withdraw its widely used search engine from the country.
The proposed law in Australia is called the negotiating number for news media, and it is specifically aimed at Google and Facebook. It would force tech giants to negotiate payments with local publishers and broadcasters for content included in search results or news feeds. If they cannot reach an agreement, an arbitrator appointed by the government will determine the price.
Google has worked hard against the code, calling it “unreasonable” and “useless.”
“Together with the unmanageable financial and operational risk, if this version of the code were to be allowed, it would give us no real choice but to stop making Google search available in Australia,” said Mel Silva, CEO of Google Australia and New Zealand. , told a Senate committee in Australia last month.
Australian Prime Minister Scott Morrison told a news conference “we are not responding to threats”.