When Fortnite Battle Royale was launched on Android, it made an unusual choice: it passed Google Play in favor of offering the game directly from the Epic Games own website. Most apps and games do not have the luxury to make this choice – Google's embedded distribution Game deals are crucial to their business. But Epic Games believes the game is popular enough and has a strong enough drawing to bring players to their site for the Android download instead. In the process Google costs about $ 50 million this year in platform fees, according to a new report.
From its Android launch date, Fortnite collected over $ 1
According to data from the intelligent company Sensor Tower, the game has earned Apple more than $ 54 million thanks to its 30 percent cut of all the app expenses incurred on apps distributed in the store.
It's money Epic Games are apparently not willing to give up to Google when there's another way.
Unlike Apple, which only lets apps download from its own storefront, Google's platform is open. There is a way to adjust an Android device settings to download apps and games from anywhere on the web. Of course, users are exposed to multiple security risks, malicious software infections and other malicious attacks.
For these reasons, security researchers say that the episode game decision puts a dangerous precedent by encouraging people to remove the default security protection from their devices. They are also concerned that users looking for the game on Google Play could be reluctant to download suspicious copycat apps that can try to take advantage of Fortnite's absence to bullying users.
Google seems to be worried about it too
For the first time ever, the company informs Google Play users that a game is not unavailable for download.
Now, when users search for things like "Fortnite" or "Fortnite Battle Royale", Google Play will answer that the app is "unavailable on Google Play." (One must wonder about Google's misspellings of "Royale" like "Royal" in the message was a bit
It's at least an unusual answer to Google's page – and one can be credible claimed to serve users, as well as protecting them against any potential scams.
But the message could cause some pressure on epic games as well. It can encourage consumer complaints from those who want easier (or more safe) downloading the game as well as those who do not understand it's an alternative method or confused about how This method works.
Additionally, Google also serves the very popular PUBG Mobile on top of Fortnite search results followed by other games. In that case, users send to another game that easily eats users' time and attention.
F or Google, it is probably difficult to move Epic Games as it may cause other big games to do the same. While a strange movement of Epic Games will not be a brand or pause for Google Play revenue (which always saves iOS), if it became the norm, Google's loss may climb.
Currently, Google loses millions. It will now go directly to the game publisher itself.
Over the rest of 2018, Sensor Tower believes Fortnite will have achieved at least $ 50 million in revenue that would otherwise have been paid to Google.
The company expects that when Fortnite rolls out to all supported Android devices, launch launches on the platform will look like the first months of Apple App Store player spending.
It may even exceed as the popularity of the game continues to grow and the standalone download will allow players in countries where Google Play is not available.
In the meanwhile, there have been concerns that downloading makes it harder for users with older Android devices to access Ga me because the process of sideloading apps is not as straightforward. But Sensor Tower says that this will not have a big enough impact on Fortnite's income potential in the long run.