Google has started hawking its new Chromebook – and it could not resist a digging on Apple and Microsoft.
In a sign of trust to Chromebook, which is still a relative start-up in Apple's face and Microsoft's decades of dominance in the retail market, Google took a shot on its failed rivals.
The minute-long commercial, set to playful classical music, scoffs Apple and Microsoft's spinning beach ball and egg timer, and asking if viewers are "over" the company's error messages.
Then bombard the screen with error messages that PC and Mac users will be used to before they shunt to a clean shot of Google Pixelbook and display their features.
It's not uncommon for technical manufacturers to boost their competitors in advertisements. Samsung offended iPhone users and notch on top of iPhone X in a campaign last year.
But The Verge said it's the first time Google has taken a "clear shot" on Windows and Mac laptops. Sales of Chromebooks in the US increased by 70% last year, according to Google, while laptops have been popular at schools in America.
How is the success of the Chromebook as it was reported last year that Microsoft is working on a product that will mimic the ultra-cheap laptop.
Here is the full ad: