قالب وردپرس درنا توس
Home / Technology / Google Shopping launches in India with Hindi options

Google Shopping launches in India with Hindi options



The company launched Google Shopping in the country on Thursday, allowing users to search for products in English and Hindi – India's most popular language – and comparing offers from retailers.

The service can be accessed via a new Google Search Shopping Cart and Google Lens, a photo recognition app that allows users to photograph products to find out more about them.

India is also the first country in the world to have its own shop website on Google, said a spokesman for the company.

The launch of the shopping feature, which is already available in more than 35 countries, is another example of Google's efforts to address the rapid growth of Indian Internet users.

"More than 40 million Indians come online every year, and search is an integral part of their online travel," said Surojit Chatterjee, Google's Vice President for Product Management, in a statement.

"From experienced desktop customers to first-time users with smartphone at the entry level, we hope this new shopping experience will make it easier for people to look for," he added.

Google also dips its toe in an industry currently dominated by Amazon (AMZN) and Walmart (WMT), both of which have poured billions to India. The Walmart subsidiary Flipkart controls about 40% of India's e-commerce market, while Amazon accounts for about 32%.

Morgan Stanley has estimated that the market will be worth $ 200 billion by 2026.

Google will collect offers from Amazon and Flipkart, as well as other resellers without selling any products themselves, told a spokesman for CNN Business. It's similar to how Google Fly works.

The Silicon Valley giant also goes one step further to take more Indian eyeballs. The center where dealers upload details about their products will be made available in Hindi ̵

1; the first time a language other than English has been offered.

Google Shopping has gone into some issues in Europe. Regulators last year struck the company with a $ 2.7 billion fine and claimed that it denied consumers "a real choice" by using the search engine to steer users towards their shopping platform.

Source link