Google has not heard of its plans to target the so-called "next billion" users in India, revealing a series of programs and actions in recent years that aim to make millions more people connected to their countless online services .
Presented at its fourth annual Google for India event today in New Delhi, the internet giant made a series of announcements that build on these ambitions.
Google returned in December, announcing the latter in its "Go" labeled alternative lightweight apps. Called Google Go, the search-focused app was finally launched in a number of emerging markets around the world, and today in India, Google announced that the app now features text-to-speech capabilities that can read articles and websites aloud. Google VP Yossi Matias told VentureBeat that this system could be extended to other Google services.
In other contexts, Google today announced a new project designed to help official publishers digitize content in Indian language. The initiative is about increasing the amount of content available in Indian Indian languages. "Currently, the amount of online content in Indian languages is only one percent of what is available in English," noted Google VP for India and Southeast Asia Rajan Anandan, in a blog post.
The project, as it calls Navlekhā, utilizes artificial intelligence (AI) to convert PDFs that contain Indian text to an editable format, and make it easier for publishers of printing ̵
The revenue generating promise will be an integrated sharing of registrations among Indian language publishers, and as more Indians go online, supporting the various Indian languages, is the key to keeping them back.
"The majority of Internet users in India today are Indian language users, and this figure is expected to reach 500 million in the next two years," Added the Anandan. "Smartphones are not useful unless they work in people's primary languages and provide access to good content in their native language."
Error in this, Google's personalized news feed in Google Search now will also show stories from Hindi language sources, in addition to English, while Google Assistant now also speaks Marathi, the native language of more than 80 million people. An additional seven Indian languages will be added to Google Assistant "soon", according to the company.
In September, Google launched a new mobile payment campaign called Tez, which it said was specifically designed for India. Tez supports peer-to-peer payments so you can easily transfer money to friends, pay local retailers or even online sellers.
Today, Google announced that Tez will be rebranded as Google Pay, the same name as the company calls the mobile payment platform in other countries. The core reason for this rebrand is that Google also gives up to launch Tez in other markets, and getting more payment tags on the go can be a little confusing. "To take Tez beyond India, we want to unite all Google's payment deliveries globally," the saying said.
But perhaps more interesting with the development of Tez is that Google has now said that will also work closer with the banks to provide "Instant loans" to Google Pay users in India.
Supported by applications like Google Station, which now helps get at least 8 million Native Americans online each month through public Wi-Fi hotspots, Google is really starting to increase its efforts to target India's growing internet and smartphone users.