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Google Search now scrolls to relevant characteristics of AMP links



One of many useful features of Google Search, extracting "excerpts", answering common, simple questions from relevant web sites, and putting them in front and in the middle of entering a question. Usually tapping through to the article Google received the answer, do nothing but take you to that page, but new behavior is observed so that it will roll you to the chip on that page.

This is similar to what Google already does with YouTube videos, although the text version only seems to work on Accelerated Mobile Pages articles right now, and only for basic questions. Our friends at 9to5Google covered this a few days ago and we have since had a tip with the video below showing how things work.

When you click on an excerpt and it is an AMP post, Google will scroll you down to the appropriate section with a message at the bottom of the page that says "Scrolled to section" and a button to return to the top. The clip is also highlighted in orange to make it even easier to find what you need.

Obviously, this seems to roll out, although I have not yet been able to trigger it here in the UK. Please let us know in the comments if this is something you have seen in your region yet.


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