In May, Google launched a new event feature designed to help web searchers find things close by while challenging Facebook's dominance in the local event area. Today, Google updates event search with personalized event suggestions, as well as a new design that adds more event information directly to search results.
When the feature was launched last year, Google said that it was built in response to millions of searches the company looked daily to find local events and activities.
However, it was clearly an area where Google had given reason to Facebook. The social network said last year that 1
The original layout for Google Event Search provided web browsers with a list of events they could filter by category and date. Meanwhile, event stories were driven by Eventbrite, Ticketmaster, SeatGeek, Meetup, Vividseat, Jambase, LiveNation, Burbio, Allevents.in, Bookmyshow.com, StubHub, Bandsintown, Yext and Eventful data.
Now Google returns these events resulting in a new format – instead of more common search results, they appear as short, each with a small bookmark icon that you can click to save event details for future reference.
Additionally, when you click on One of the Event Cards, you will be sent to a more information rich page, which provides date, time, location, and shortcuts to save the event, purchase tickets, get directions or share it with others. The design looks even more like a Facebook event page, albeit without discussion section for posts and comments.
When you click on the "Get Tickets" button, a window that links ticket sellers to Event in the question – such as Ticketmaster or StubHub, appears.
As users continue to click, browse and save events, the system will also be trained to know what events users like.
This data is used to activate the new Personal Recommendation feature found in the bottom navigation line's "For You" tab, which organizes suggested events by category, such as "concerts", "festivals" "shows", free events and more. This page will also show you trendy and popular events in the area, if you need ideas.
The feature is currently not for everyone, but rolls out to mobile users the next few days, Google says.