Google has a massive user base in India, but until recently there has been a lack of Google products that support Indian languages. At this year's Google for India event, the company announced that it takes steps to correct it.
The company notes that the number of Indian language users online is expected to reach 500 million in the next two years, revealed
- Google Assistant: Now supports Marathi, with seven more Indian languages coming soon.
- Google Search: Displays word definitions in English and Hindi, as well as creating news from sources in both languages. A tipster has shown us this also applies to Google's easy go search application. The pictures above show how users can switch between English and Hindi tabs.
- Google Feed: Now available in English and Hindi, and is also set to support Bengali, Marathi, Telugu and Tamil in the coming weeks.
- Google Map: Will get voice guidance in English and Hindi.
The Mountain View-based company also says it is working to bring more Indian language content online with a new project called Navlekhā (derived from Sanskrit for "a new way of writing"). According to Google, the amount of online content in Indian languages is only 1
In addition, the most spoken Indian languages will be supported by Google Gos's new feature for listening to webpages, including Hindi, Bengali, Malayalam, Marathi, and Tamil. Google promises that the read-out service will be able to read billions of websites in a smooth, naturally sounding voice, even at 2G.
In addition to language support, there is also a new third-party app integration, including Google Assistant mobile app Airtel and Google Maps partnership with RedBus, India's largest inter-city bus ticket service. Plus, Google completely reinstated Tez, its mobile payment platform in India, to Google Pay.
Although it may seem like a surprisingly large number of announcements, these changes are just reasonable and in many cases probably seem delayed for those living in India. The South Asian country is one of Google's largest markets, so it's only appropriate that it serves Indians in their own languages, focusing on providing relevant content to those users.