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Google overturns events in Search with recommendations and more detailed overviews



Last year, Google implemented a new event-based search card interface, giving you a simple overview of the many ways to fill your free time locally. Today, Google has announced that it's adding some more features to search that make it easier to find events, which show more information like time, location and ticket, as well as a whole new funcule mechanism to find out about events you may want . [19659002] Events have been a thing in several Google products, including Search and Maps, in a while. In fact, many small improvements on how Google handles events, slowly got into products. But these new tweaks in Search are probably much more evident in the average person's life.

Based on the announcement information, searches that trigger the new event interface will display information such as time, location and ticket sales vendors in a convenient and easily analyzed format. Links to further purchase of tickets for events, save them to your own personal list, or share them with your friends are also included. A brand new Event Discovery Recommendation System is also included in the new "For You" tab that also appears, and provides a personal list of things that Google believes you may enjoy checking out, presumably based on information or preferences associated with your account. [19659005] Search User Interface for Events (left), "Multiple Events" screen (right).

As far as I can tell, there have been at least three slightly different versions of this interface over the past year. By pressing the "Multiple Events" arrow, you first took a single tab with a timeline view, as shown in the GIF in our original coverage. Sometimes in the meantime, Google rolled out a two-way interface, but pressing a card still took you to the event's website, instead of another page in Search with additional information. (Note: This second interface has all of my devices.) Based on the announcement, a third interface comes with the new Event Detection tab and another screen when selecting events to land soon.

The new feature I have not completely landed on any of my devices yet – Google says in the advertisement that it will be over the next few days – so I can not tell you how it looks or behaves personally. A help article on Google's website was recently updated with the simple instructions on how to use the new features, but if you want a preemptive overview.

Website developers should also note that Google has provided instructions to ensure that their events can be included in this new format via Search, with a set of structured data technical guidelines to ensure that information is properly analyzed for the event's inclusion.


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