The Google Search Console gets two new features designed to improve the efficiency of analyzing data in reports.
Website owners can now use the Search Console to filter data by regular expression (regex), as well as use a modernized comparison mode that supports more than one calculation.
Keep reading to learn more about these new features and how they can help you with data analysis in Search Console.
Search Console reports now support regex, which will help you create more complex query and page-based filters.
Google explains how the addition of regex support enables website owners to capture more query data:
For example, let̵7;s say your company is called “cats and dogs”, but sometimes also abbreviated as “cats and dogs” or even “c & d”. You can use a regex filter to capture all tagged questions by defining the regex filter: cats and dogs | cats and dogs | c & d. ”
Previously, the Google Search Console did not support complex issues, such as a query containing one of a few optional strings. It only allowed website owners to filter queries and page URLs according to three patterns: contain a string, not contain a string, and accurately match a string.
To use the new regex filter, start by creating a search or page filter, then select the drop-down menu and select Customized.
An update to the Search Console Performance Report Help page notes the following about using regex filters:
- By default, the Search Console is partial matching, which means that the regular expression can match anywhere in the target string unless it contains the characters ^ or $ to require matching from the beginning or end of the string, respectively.
- Reports standard to uppercase and lowercase letters. Website owners can specify “(? I)” at the beginning of the regular uppercase phrase. Example: (? I) https
- Invalid syntax for regular expression does not match.
For further help with creating regex filters, Google points to a live testing tool found here.
Finally, Google notes that questions and pages may not be available at times to protect users’ privacy or due to storage restrictions. In such cases, Google will display a reminder when a relevant filter is applied to questions or pages.
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Renewed comparison mode
Website owners use comparison mode in Search Console to answer comparison-based questions. Until now, the table will not contain a comparison column with a relative difference in percentage if more than one calculation was chosen.
The renewed comparison mode now supports cases where more than one calculation is selected. An improvement in the interface almost doubles the area available for the data table, making it easier to see the results side by side.
Search Console’s improved comparison mode also supports the new regex filter for questions and pages.
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While comparison mode now allows you to compare more than one calculation, only one filter can be used at a time on these calculations. Adding a new comparison filter replaces the existing comparison.
These Search Console updates are now available to all website owners.
Source: Google Search Central Blog