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Google launches ‘Pixel for Business’ to attract business buyers



With Android Enterprise, Google has been working in recent years to bring devices that run the operating system to multiple enterprise environments. Made by Google now advertises Pixel phones as “Built for Business.”

The “Pixel for Business” website – pixel.google/business – frames the “Google Phone” as “Built for Business” for three reasons.

“Safe and secure, by design,” highlights Google’s custom-built Titan M chip, first introduced with the Pixel 3 in 2018, as securing the bootloader, preventing the operating system from returning to previous versions, and protecting data on the device. Next is biometric security (face unlocking on Pixel 4 and Pixel Imprint fingerprint sensor on everything else), 3 years of operating system and security updates, Google Play Protect for app scanning and government / enterprise security certifications (Common Criteria / NIAP, FIPS 1

40-2 , STIG).

“Manage Devices Easily and Seamlessly” is focused on easy enterprise deployment with zero touch detection that does not require manual setup, configuration through management APIs, and Android Enterprise Recommended status. For end users, it is the Work profile to separate personal information from business data and managed Google Play that allows IT to decide which apps can be installed.

  Google Pixel for Business

“Help when and where you need it” is even more consumer-focused by highlighting Google Assistant and getting the latest version of Android, while Gmail, Docs, Duo and Meet are touted as “integrated right in.” In fact, 5G is announced that enables the sharing of Duo HD screen. This is followed by Pixel’s Adaptive Battery function and call screen to prevent unknown callers / robocalls. Although it makes sense why the camera is not highlighted – beyond the use of video calls, it is somewhat strange to leave the key function out.

The “Google Phones” tab is focused on Pixel 4a, 4a 5G and 5 – there are PDF brochures for each device. Throughout the page, it has quite a few pictures of the Pixel 4 – including one (seen below) where the camera encounters is strangely photoshopped on the wrong side. The site was introduced quite recently and includes the updated Google Workspace icons.

Beyond brief mentions that the a-line is very successful, Google has never shared Pixel sales figures. Attracting corporate customers for corporate distribution is not a bad way to increase the number of devices sent each generation alongside the consumer market. Businesses are buying bulk, and Google can work to keep them so that upgrade cycles are guaranteed.

Google’s final pitch response to why businesses should buy Pixel is as follows:

Pixel is designed with all the tools and technology to support your business needs across hardware, software and built-in AI. It offers advanced security features, along with security and OS updates for at least three years. It also comes with software that helps you and your employees perform more efficiently. And it can be easily integrated and managed by you to ensure that your workflow is in line with your standards at all times. In addition, Pixel is part of the Android Enterprise Recommended application, which means that it has been verified by Google to meet enterprise-class requirements for performance, consistency and security updates.

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