Google is primarily an advertising company, but in recent years the company has introduced many paid services: YouTube Premium, Google One, Fi and Stadia Pro come to mind, among many others. It has never been a central hub where you could find Google’s subscription offer, but it’s now a thing of the past: You can see all the company̵

7;s paid services in one place in the Google Store.

The new Ssubscription category resides in the site’s top navigation right in between Pixelbook and Special offers, replace Accessories part of old (which you can now find in the submenus of other categories). The subscriptions are sorted into four groups:

  • Series and music: YouTube TV, YouTube Premium, YouTube Music Premium
  • Gaming: Stadia Pro, Google Play Pass
  • Storage and security: Google One, Nest Aware
  • Phone subscription: Google Fi

All plans have one Learn more link that takes you to the respective service with more details and options or instructions on how to register.

It’s unclear why Google decided to add its central subscription hub to the hardware store everywhere, but it may suggest plans to make the Google Store more than just a place to get phones and devices. When the Play brand slowly disappears, I would not be so surprised if the Play Store was folded into the Google Store one day.