Last night, a new page was launched on the Google Store that has a rather strange and unexpected focus – subscriptions. This new site gathers all the company’s subscription-based services in one place and advertises them in an attempt to get new sign-ups. While I find it unusual to see this page launch on this specific outlet (or maybe it’s at home?), It’s not at all surprising to see Google perform this move in the first place. The new page – which you can find with the blue button below, markets paid services in four categories:
Shows & Music
- Youtube TV
- Live TV from 85+ top channels.
- Recording with unlimited DVR space.
- Look at Nest screens, Chromecasts and Pixels.
- Youtube Premium
- Ad-free YouTube.
- YouTube Music included.
- Download videos for offline viewing.
- Play even if the screen is locked.
- Youtube Music Premium
- Ad-free YouTube Music.
- Play millions of songs and videos.
- Download songs for Pixel.
- Enjoy music yourself while using other apps.
- Stadia Pro
- Play games immediately on the things you already have with Stadia.
- Subscribe to free games with Stadia Pro.
- Discover more free games every month.
- Google Play Pass
- Hundreds of games and apps.
- No ads or in-app purchases.
- Overall collection updated monthly.
- Share with up to 5 family members.
Storage and security
- Google One
- Get extra cloud storage.
- Back up important things on your phone.
- Encrypt your online activity with a VPN.
- Earn Google Store Rewards (up to 1
- Nest Aware
- Do not miss anything on all Nest cameras.
- Get up to 60 days of video history.
- Get up to ten days of 24/7 video history.
- Receive alerts when packages arrive.
- Google Fi
- A phone plan with simpler prices and smarter coverage.
- Pay for the data you use, or choose unlimited.
- No stores, activation fees or contracts.
We’ve already had a long discussion about how Google is not evil, but they are in the middle of an identity crisis. In today’s society where users are becoming increasingly privacy-minded, they need to transform their public perception from that of an ad-driven service provider that is free for everyone to access in exchange for their personal data to a company that relies more on direct payments in exchange for services. As they approach the 2023 antitrust lawsuit – it’s true, the company’s lawsuit with the Justice Department was recently put on trial before 2023 – they must shut themselves off from advertising revenue, so the verdict we all know they can receive will be much less of a blow. that time.
That’s why we’ve seen them lean so heavily into subscription models in recent months. I predicted this would not be the last of it, and this new page proves I was right in that account. I personally think it’s a great model to switch to – money for services – but the concern many users have is that Google will probably continue to use their data in certain ways in addition to asking for their money. There is no word on how things will work in the next few years, but storing data and using it to display ads are two different things. I think the former is inevitable and necessary, while the latter is not. If they use your data for ads in addition to taking your hard earned money, they will double down, so we hope Google fixes some of these issues before crossing the bridge.
I’ve said this before, but it can be harder than you think to please everyone as their famous single-sign-on slashes unified account management across all of their services, forcing each of them to be deeply integrated and tied to another. I personally like this as it has created a more unified ecosystem for all of us, but it raises concerns for those who feel that Google should be completely provided with data in cases where they receive payment.
What do you think of this riddle? Are you currently subscribing to one or more of the above services? Would you like to purchase them if it means that Google agrees to stop accessing your data to show you ads? Does it create a more balanced Google? How do you feel your subscription series can get better? Let us know your thoughts in the comments section! ->
Google subscriptions and services