Samsung's 2019 TVs include Google Assistant, reports Variety . Current Samsung TVs are limited to using the company's own Bixby speech assistant, which is significantly behind the competition. The new TVs are also expected to provide better sound by automatically adjusting the sound to the room they are in.
It is not clear how Google Assistant will work on Samsung TV, but the report suggests that it will work just like it does on LG TV, which supported both Google Assistant and Alexa in 2018. Voice assistants can be used to control the TV directly (to change the volume or switch inputs for example), to control other Google Assistant compatible devices, or to ask More general questions about topics like weather. LG TVs let you access the voice assistant via the TV's own microphones, or via a paired, external smart speaker.
The addition of Google Assistant is a significant shift for Samsung, the world's largest TV seller. The company is trying to compete with Google and Amazon's Alexa by installing its own Bixby assistant on everything that Samsung does, including phones, smart home appliances, appliances and TVs. However, Bixby's functionality has consistently delayed its competitors. It has no support for third party skills (although this apparently comes soon), and was recently available to other manufacturers to build into the hardware. A Bixby smart speaker announced in August is still not available.
Together with support from Google Assistant, Samsung's 2019 TVs are also expected to be able to customize the audio depending on the room they are in. Variety points to a number of patents that Samsung archived last month as supporting evidence , which includes "sound scenic intelligence" and "sound spatial intelligence." This second patent is described as "optimizing the sound quality depending on the environment, such as room size and ambient noise."
Apple's HomePod and Sonos speakers are already capable of something similar, where they play a variety of test sounds and measure how they respond to a particular room. HomePod relies on microphones inside the speaker to measure an answer, while Sonos uses the microphones in the smartphone to adjust the sound.
Although Samsung did not respond immediately to a request for comment, it is unlikely that we will have longer to wait for an official announcement. The company is expected to announce its 2019 TV series at the major CES 2019 technology show in January.