At George Matick Chevrolet in Redford Township, pickups are in great demand.

Although dealers have sold fewer cars through June than it did this time last year, sales of full-size Silverado and medium-sized Colorado pickups have not slowed. [19659006] "We sell smaller tots, but we sell more pickups," said Molly Williams, chief executive of Matick Auto Group, who also owns Matick Toyota in Macomb Township. "So our percentage of pickup sales is up."

Over General Motors, sales of all pickups are more powerful, partly due to GM selling older models to account for the newly developed 2019 full-size pickups.

GM's nearest competitor, Ford, continues to have the best-selling vehicle in the F-150, but in the first half of the year GM Ford exceeded the acquisition of factoring in medium-sized trucks. In addition to its full Silverado and GMC Sierra, GM also sells mid-sized Colorado and GMC Canyon.

The competition between car manufacturers stands to be even more heated when Ford's medium-sized Ranger goes on sale early next year.

But gains to date are important to GM. GM and Ford were tied in the US for acquisition market share in the first six months of last year, with every 32 percent of the market, according to a report at In the first six months of this year, GM sold 478,671 pickups, a 12 percent gain from the period since, according to Kelley Blue Book data. Ford sold 451 138 pickups, a 5 percent win.

As a result, GM's total market share for pickup increased to 34 percent compared to Ford's 32 percent, said the report. GM : GM deserves 2% market share and takes Ford truck truck sales

At the same time, Fiat Chrysler Automobile's pickup sales have delayed in the first half of the year, in part due to a production failure on the new Ram 1500, the report said. Kelley Blue Book said that the FCA sold 233,539 pickups, a decline of 7 percent from the first half of 2017.

Truck War

Some of GM's profits came from dealers, helping GM clear the old stock as it prepares it redesigned 2019 Silverado and 2019 Sierra, both because of this fall.

"They are in sales mode," said Michelle Krebs, expert analyst for AutoTrader. "When people go on Kelley Blue Book and AutoTrader, the F-150 is still the most traded truck. But we always knew that this year would be a truck war because three of the big models are being transformed and will go after the F-150." [19659006] 2019 Ram 1500 has also been transformed and is new this year.

Krebs said that GM largely ate market share from Ram last month.

Last month, "Ford sales grew 2 percent to nearly 80,000 trucks, it's big, and drives them up by 5 percent a year," Krebs said.

The biggest truck months are usually this fall, so "There has been unusually strong sales" Krebs said spring and summer, and noted that a strong economy and heavy construction drive demand for pickup. The average age of a pickup on the road is 11.6 years, which makes many owners ready to trade their trucks in, especially to a great extent, she said.

Three Trucking Strategies

A GM spokesman said, however, that the company's success with pickup sales relies on more than just bargains.

"On volume basis, we have sold more pickups than the F series over the last four years in a row, and it continues throughout this year," said Jim Cain, a GM spokesman.

For the whole year, GM sold "one record 948 909 "pickups in the United States," more than any other car manufacturer for the fourth consecutive year.

Ford sold 896,764 F series last year without offering a medium-sized truck. A Ford spokesman said the F-Series is the United States' best-selling truck in 41 straight years. "[19659006] "F-Series is in a record-setting sales in 2018, with increased market share and a winning sales race of over 160,000 units over its closest competitor," said Mike Levine in an email. "The F Series's transaction prices are the highest of all full pickup producers with lower incentives than Ram, Chevrolet or GMC. "

Levine said in the full-size pickup segment, which does not count on medium-sized pickup, Ford has 39 percent market share, as Kelley Blue Book confirms. It's up from 38.4 percent for the first half of 2017, said KBB analysts. Because all pickups are rated, Ford is 32 percent share, lower than GM's 34 percent, said KBB.

Only for full size trucks, GM is 33.9 percent, telling KBB.

GMs Kain credited and "three-trick k strategy "to drive up sales. He said that Chevrolet and GMC are "the only brands offering a medium-sized, lightweight and powerful pickup. Ford missed the market and they do not want Ranger for sometime early next year."

GM's pickup models are: The Chevy full-size Silverado HD, Silverado 1500 and medium-sized Colorado. The GMC brand sells the Sierra HD, Sierra 1500 and the Mid-Range Canyon.

Midsize battlefield

Ford will start 2019 Ranger early next year to compete with Chevy Colorado and Toyota Tacoma.

More: Ford Ranger revives saved nameplate with new technology, features, appearance

Jeep will bring a medium-sized pickup to the market next year. The name has not been announced. The FCA also considers a medium sized Ram Workforce for commercial users and emerging markets. It can be built in Mexico in a year or two and will be sold mostly abroad. Hyundai will sell Santa Cruz midsize pickup, but it has not given a date for Santa Cruz coming to the market.

All this signals a battle ahead for medium-sized pickup market shares, analysts say.

"That part of the market has never been more than 3 percent or 4 percent, so you have all those players fighting for that little part," Krebs says. "That's how it gets very interesting."

For the price on a phone

The average transaction price for a full size pickup in the US is $ 49,206, Krebs said.

GM has been the most aggressive in putting incentives on its pickups data show. For June, the average incentive was on Chevrolet Silverado $ 6 600, and on GMC Sierra, it was $ 4,500, showed an AutoTrader analysis. Compared to an average incentive for Ford F-150 of $ 3,600.

For the FCA, the Ram 1500 had an average incentive of $ 6,400, but Krebs said it was mainly because many 2017 pickups remained in stock.

Ford's average daily delivery lasted just 45 days, which is "badly low for cars, much less trucks," Krebs said. The industry average is 60 days. 19659006] The tight e supply, probably related to a May fire on Meridian Magnesium Products in Eaton Rapids, which disturbed F-150 production, means that "Ford would have had it difficult to sell more with inventory to low. Ford certainly did not have to slather on big incentives to move inventory because they simply did not have that, "Krebs said

Last month, the US News and World Report reported the nine best trucking. Four of them were for GM pickup : Silverado, Colorado, Sierra and Canyon. Ford's F-150 and Super Duty did not list.

Matick's leasing business is strong. Matick announces a 24-month lease on a 2018 Silverado Double Cab LT 4×4 for $ 106th of the month by $ 999 down by signing. She said that the same lease on a 2018 Chevrolet Cruise compact then is $ 86 a month with $ 999 due to signing.

"You can get a truck or car for what you Paying for your phone now, "said Williams, Matick Auto Group COO.

Bowman Chevrolet in Clarkston rents about 85 percent of customers instead of buying cars, said Bowman's manager, Rhonda Jensen.

Bowman also has seen an uptick in the sale of pickups this year drive One of the continued low petrol prices and leases, which in some cases makes Silverado less expensive than mid-sized Colorado.

"I see many women buying Silverado pickup trucks now," says Jensen. "Silverado and Equinox SUVs are the biggest parts of our sales in the first six months. Last year, Malibu and Cruise (sedans) were in charge. "

Analysts say that the true winner of a sales war coupon comes in the fall when GM's redesigned Pickups get to the market and all car manufacturers are well-equipped.

" Let's see if they maintain it momentum with the new one, "Krebs said." It is always in development. "

Contact Jamie L. LaReau: or 313-222-2149.

Read or Share this story: https: / / /