We have not been able to escape the lush spread of Snapchat Stories since last year, when it was replaced by Instagram and copied everything from WhatsApp to self-real estate websites. Now Giphy announces that it is refreshing to highlight Stories, which will be cured by an editorial team. Stories will be centered around today's trendy subjects, narrated through GIFs. A story will be published every hour, cured by categories of entertainment, sports and reactions.
Despite the obvious connection to Instagram Stories in its name, Giphy Stories is a bit more like a cross between a Twitter Moment and Snapchat's Discover content. It's episode reworking as "The Bachelorette Finale in GIFs" reminiscent of Tumblr GIF sets, and response packages like "The Best GIFs for your Summer Out of Account Mail" that reads like a Buzzfeed list in GIF form. Stories will be available on desktop and mobile.
It's an interesting move for Giphy as it switches from a GIF database page to someone who takes more of an editorial role. Giphy also opens stories to partners and artists later this year, and they will be able to create and distribute their own curated stories.