A house panel grilled the CEOs of social media giants Facebook, Twitter and Google on their efforts to prevent their platforms from spreading misinformation, bias and encouraging violence. (March 25)
The minute-long video chronicles keywords through the COVID-19 pandemic and illustrates how these concepts can change as a result of vaccinations, allowing the world to transition from virtual events to personal gatherings.
The ad begins with a series of keywords from earlier in the pandemic, such as “quarantine”, “social distancing”, “lockdown” and “restrict de voyage” (travel restrictions) in a French search.
Then “sweatpants” turn into just “pants” and a planned “virtual happy hour” changes to a real “happy hour” calendar. A Google Maps theater venue changes from “temporarily closed” to “open”. The music gets more and more optimistic before it lands on one last set of keystrokes to spell out: “covid vaccine near me.”
“While there is still uncertainty ahead, the vaccine gives us cause for hope,” Google said in a description of the video. “As the vaccine becomes more available, you may have questions. Search for ‘covid vaccine’ to get the facts.” The ad also encourages viewers to visit the Centers for Disease Control and Prevention website.
While Google actually released the “Get Back to What You Love” video on YouTube in late March, it grabs hold after it aired during the NCAA Final Four games over the weekend, according to 9to5Google, a publication covering Google-related news not affiliated with the company.
Google’s clips, which had more than 6.3 million views per day 9:30 ET Monday morning, it asks for an emotional response from viewers, some of whom “see the light at the end of the tunnel”, as Twitter user Stefano Maggi wrote.
Jiya Jaisingh echoes Maggi’s feeling: “This is what we all want – to hug, celebrate, cheer. To live. Google nailed it,” Jaisingh wrote on Twitter.
And Abiye Ibiebele, another Twitter user and resident doctor, according to his Twitter bio, praised Google and recommended that people be vaccinated. “@Google does it again! Be sure to get vaccinated when you have the chance!”
As of Monday morning, the CDC reported that more than 61 million people in the United States, or nearly 19% of the population, are now fully vaccinated, and 106 million, or 32%, have received at least one dose.
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