Drone shows are fast becoming the tool of choice for people and companies who want to capture your attention, and Genesis knows this all too well. The Hyundai-owned car brand marked the entrance to China by beating the Guinness World Record for the most unmanned aerial vehicles in the air at the same time, using 3,281 drones to display its logo and otherwise advertise over Shanghai on March 29.
This is a significant improvement over the previous record holder, Shenzhen Damoda Intelligent Control Technology. The company flew ‘only’ 3051 drones in September 2020. It again broke a record set by a 2200 drone show in Russia just days earlier. Intel, which has a reputation for drone light shows, last claimed the record of 2066 drones flying over Folsom, California in July 201
Achievements like this usually rely on choreography software that tells drones to form certain shapes while coordinating the swarm to avoid collisions.
This is of course an advertising stunt, and it will not be surprising if another company quickly finds a way to achieve Genesis. It shows how much drone shows have advanced in just a few years, though, and can easily lead to competition among companies determined to put on robot extravaganzas.