This year's CES is already becoming another big show for smart home devices, with the Amazon Alexa / Google Assistant show in the center ring. GE bought quickly into the Alexa ecosystem fairly early, and recently occurred with Google Assistant.
At the Pixel 3 event in October, the company announced that GE's C lamps were the first to be made by Google Certified Home Functionality certification right out of the box. At CES this year, the company will display a bunch of more products, effectively tripling the size of the C by the GE line.
In addition to the standard bulbs announced in the fall, the company also launches color lights with millions of color choices, available in a handful of configurations, including a lighting list.