Substitute supplier Gazelle went out of online swap business in February, and now the company says it is changing its mind. Gazelle is back to accept online exchanges of iPhones, Samsung phones, Google Pixel devices and iPads and other tablets on its website, the company confirms to The Verge. The program resumed accepting new offers on April 5, a Gazelle representative emphasized.
“Earlier this year, we announced that we will no longer offer the replacement option at Gazelle. After careful consideration, including feedback from customers like you, we have decided to keep Gazelle Trade-In going. Today we are happy to say: “We are back, baby!”
Gazelle emerged as one of the leading replacement providers of the smartphone era. But the business model did not go as well when the American mobile phone business underwent major shifts from two-year contracts and direct purchase of devices and towards telephone leasing and operator and device manufacturer exchange programs such as Apple.
Gazelle announced back in December last year that it would end its telephone exchange program on February 1, 2021, although at that time the company would continue to operate its personal exchange kiosks through its parent company ecoATM. Gazelle confirmed in an email sent to customers that it will not return the rewards program. “We will continue to evaluate market conditions and will inform you if this changes,” the email said.