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Fujifilm’s new Instax Mini 40 takes us back to simpler times



Illustration for the article entitled Fujifilms New Retro Instant Camera and Film Take Us Back to Simpler Times

Picture: Fujifilm

For anyone who has been looking for an instant film camera that produces nostalgic prints and has retro styling to match, Fujifilm’s new Instax Mini 40 can be straight up the alley.

At its core, the $ 100 Instax Mini 40 is really one Instax Mini 11, but with an updated design that harkens back to the days when social media meant walking around a pile of Polaroid photos.

Its design is quite simple, with a retractable 35 mm lens and an automatic exposure function such as dials the camera settings so you do not have to. Apart from the shutter button and the built-in flash, the Mini 40’s only other main function is the ability to pull out the camera lens, which shortens the camera’s focal length so you can turn the camera around and take selfies with ease. Fujifilm even includes a small mirror on the front of the camera so you can compose selfies without the need for a monitor.

Illustration for the article entitled Fujifilms New Retro Instant Camera and Film Take Us Back to Simpler Times

Picture: Fujifilm

After taking a shot, the camera spits out an image that will develop approximately 90 seconds, and the camera is able to hold up to 10 shots at a time. However, you may not want to slow downt to get too closes-happy, because Instax Mini movie costs about $ 15 for a 20-pack movie, and It is quite easy for extended photography to become expensive quickly. In addition, Fujifilm said the two AA batteries that power the Instax Mini 40 should last for around 100 images before they need to be replaced.

In addition to the new Instax Mini 40, Fujifilm is also launching a new retro-inspired “Contact Sheet” instant film (see below), which has a black border (instead of white) with orange letters to really deliver it ‘70s and ‘80s aesthetic.

Illustration for the article entitled Fujifilms New Retro Instant Camera and Film Take Us Back to Simpler Times

Picture: Fujifilm

So while it may not be the most efficient or advanced way to take a picture, Fujifilm’s new Instax Mini 40 seems like a fun and relatively inexpensive way to recapture the magic of instant cameras from yesterday. The Mini 40 goes on sale sometime this month.


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