Fujifilm has announced the launch of the Instax Mini 40 Instant Camera, as well as a new instant film variant called Contact Sheet, which the company says mimics the look of a classic film contact sheet.
The Mini 40 lens consists of two components and two elements and has a focal length of 60 mm. Film takes about 90 seconds to develop, and the camera is powered by two AA batteries. Each fully charged battery set should be able to take up approx. 10 Instax Mini film packages with 10 exposures each.
When the camera is empty, it weighs 0.72 pounds, and when it is filled with film and batteries, it comes in at 1.12 pounds.
The Mini 40 has headings with two main features: auto exposure and a selfie mode.
Although auto exposure is common in digital cameras, it is less instantaneous. With the Mini 40, the camera is able to sense ambient light when the shutter is pressed, and will automatically optimize the shutter speed and flash power accordingly. Fujifilm says that this supplement makes it much easier for a wider selection of photographers to get a properly exposed image, regardless of whether the image was taken indoors or outdoors.
The Fujifilm Instax Mini 40 shoots with a programmed electronic shutter that shoots from anywhere between 1/2 second to 1/250 second based on automatic exposure reading.
The Instax Mini 40 has a built-in Selfie mode which Fujifilm says is also good for taking close-ups. It can be activated by pulling out the front edge of the lens and then turning on the camera.
The Instax Mini contact sheet is what Fujifilm calls a tribute to classic film photography. The idea of a contact sheet will probably think of a single sheet that has multiple exposures, which photographers will use to review either a portfolio or select the images they wanted to focus on. Fujifilm’s version is not that, but rather just a black border around each exposure. When set up, they look like a contact sheet.
Individually though, smaller.
It’s a nice touch, but calling it a contact sheet can be a little confusing for those who come into it with a preconceived notion of the term.
The Instax Mini 40 will go on sale for $ 100, and each pack of Contact Sheet film comes with 10 exposures and will go on sale for $ 15.