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Free from Facebook: The study reveals the types of people who fly the social network



Are you likely to escape from Facebook? New research reveals the types of people who disable their Facebook accounts.

The study comes at a time when Facebook is working on the deposition of the Cambridge Analytica data sharing scandal and the spread of false news on the platform.

The research by Eric PS Baumer, Assistant Professor at Lehigh University's Department of Computer Science and Engineering, examines the demographic and socioeconomic factors behind using Facebook and non-use.

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The study analyzed data collected by Cornell's Survey Research Institute for 2015 for the Cornell National Social Survey. The research is based on responses from 1,000 US households after a telephone survey of adults 18 years or older.

"Current Facebook usage is common among respondents who are: Middle-aged (40 to 60), Female, Non-job seeking, Asian descent, or currently married," said the university in its statement.

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Baumer found eight important predictions for using Facebook or non-use: age, gender, marital status, if the respondent had sought work they last four weeks, household income, race and social ideology and intriguingly weight.

"Heavier respondents were less likely to have considered disabling their account and never had an account," the University said in its statement. "Weak respondents are more likely to only consider disabling while higher-weight respondents are more likely to have been deactivated. "

The research was presented at the conference conference for computers in 2018 in Montreal on April 25, 2018. The study was also published in the ACM Digital Library.

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"The analysis helps explain the ways Facebook, and probably all social media, are not representative of the wider population," said Baumer. "Facebook users are more likely older, women, higher income, married and ideologically liberal. "

Follow James Rogers on Twitter @ jamesjrogers


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