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Home / Technology / Frame.io streamlines film production with video upload from camera to cloud – TechCrunch

Frame.io streamlines film production with video upload from camera to cloud – TechCrunch



Start-up of video collaboration Frame.io presented a new technology today which it calls Frame.io Camera to Cloud.

Michael Cioni, start-up global vice president of innovation, explained that while consumers expect to immediately upload video footage to the cloud, professional film and television production is still dependent on hard drives.

There is a good reason for this: These productions use much higher quality, which means that the files are huge. But Frame.io gets around that by uploading “proxy” recordings that are not as bandwidth intensive.

It can actually be uploaded on an LTE connection, as the Frame.io team demonstrated to me by taking short recordings that were available a few seconds later from a computer on the other side of the country.

Cioni said that this means that the editing process no longer has to wait for the hard disk to move: “We take this linear process and make it parallel.”

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Frame.io camera for cloud iPhone app

Photo credits: Frame.io

Recordings uploaded via Camera to Cloud can then be edited in Frame.io, but the technology is also integrated with popular editing software such as Final Cut Pro and Adobe Premiere. And because the proxy recordings have the same time codes and metadata as the original, all changes can be synchronized when you receive the stations.

In addition, Camera to Cloud allows production members on and off the set to view footage from their computer, iPhone or iPad as soon as they are taken.

“The moment you hit stops [on the camera], would not it just be great to record footage on the phone, because you want to see what you shot? ”Said Frame.io CEO Emery Wells. “You can not do it right now in a professional way. There is a person whose job it is to do that. There are playback monitors throughout the set, and everyone watches playback at the same time. “

And while the company began developing this technology before the pandemic, Wells said, “It turns out that there is an even greater need for this now, when fewer people can be on the set.”

In fact, the technology was already used during the production of the pandemic movie “Songbird.” The film was filmed last summer, and by using Camera to Cloud, producers who were not allowed to play on the set (due to new security protocols) could still follow the footage.

Camera to Cloud works on existing devices such as Teradek CUBE 655, Sound Devices 888 and Scorpio recorders, which can be attached to compatible cameras from Arri, RED and Sony. It is available at no extra cost to paying Frame.io subscribers.

“It is our prediction that by the end of the decade, everyone will shoot audio, video and whatever, shooting into the cloud,” Cioni said.


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