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Four industries Apple is set to disturb



Apple's event this week was about new iPhones, which are on sale September 21, and Apple Watch Series 4. The focus, as is usually the case with Apple, is mainly centered around consumer spending – health tracking, photography, performance , amazing new OLED monitors and "Liquid Retina" display of the cheaper iPhone Xr. The demonstrations on stage are centered on audio, still images, video and games.

Although the improved hardware will no doubt be important to business users, there was essentially no discussion about business usage cases for the devices. And yet they will interfere with more industries. In some cases, this disturbance will be a continuation of the effect that Apple has already had or interferes with. Apple has already significantly changed.

Here, four industries are likely to change their processes, focus and business models dramatically when Apple pushes forward.

Health

Apple has interfered with health services repeatedly over the last decade, which began with the introduction of the iPad (which is expected to be updated later this year). Almost immediately, the doctors, surgeons and other healthcare professionals value the tablet as an ideal tool to help them pass on information to patients and coworkers.

Apple has a very clear focus on healthcare and is constantly building an internal team of experts, especially around medical equipment that knows how to work with regulators, researchers and IT. With the introduction to HealthKit, ResearchKit and CareKit, Apple has been in the forefront of unlocking personal health data, allowing users to share it with care team, researchers, and even first responders.

Some of the widest health studies ever performed have supported ResearchKit. iPhones and Apple Watches make it possible to contact emergency services and caregivers in a matter of seconds and provide important information about us using the emergency medical information card accessible on an iPhone ̵

1; even when the phone is locked. And to an increasing extent, they make us signs of danger and disease that would otherwise go unnoticed.

Apple does not delay its efforts; In fact, it's just getting started. The announcement this week of autumn detection, complete with understanding for different types of cases, is a major improvement aimed at older users.

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Much more Significant is the heart rate monitor that can not only alert users to danger that may be missed by doctors – something I personally experienced this summer – but now the device can perform a 1-member ECG in seconds. This is an amazing advance for any preferably device, and it will be able to provide important information to cardiologists, primary healthcare and acute science. Even more remarkable: Apple was able to trawl the needle with regulatory approval in the United States. Companies like AliveCor have worked to bring similar solutions to (AliveCor's original breakthrough product was an iPhone case that offered similar abilities, but it had to be placed on the patient's breast).

Apple is also known to investigate other capabilities in this area, including udert b lead pressure and noninvasive blood glucose monitoring. I would not go so far as to suggest that Apple will ever move medical devices to hospitals or other places of interest – Apple Watch can not make a multi-lead ECG – but the company wants to increase these capabilities by enabling tracking in non-clinical settings . This will provide a lot of information that today is not possible to capture easily in the long run.

This means not only more data but more real world data, an important distinction because studies have shown that about a quarter of patients have elevated markers like heart rate and blood pressure at a doctor's office or hospital at due to fear of being in a clinic.

Apple intends to provide this data to users and doctors and incorporates important contextual data such as time, location, and activity information. When it comes to getting these data in the hands of doctors, Apple has already taken the challenge of interacting with healthcare information systems.

Graphics, Media, and Marketing

One point Apple continues to drive home is the power of the iPhone camera. The company highlights a wide range of images taken on iPhone as part of the overall marketing announcement of the device. From the beginning of the year, the company also began to hammer the home not just the hardware in the cameras, but also the power of the processors and machine learning capabilities to get a perfect shot. Apple touts iPhone that equals pro-level DSLRs, while still easy to use.


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