Millions of people from all over the world will be tuning to watch the ballroom in Times Square on New Year's Eve – just this time like Anderson Cooper and Ryan Seacrest will share the scene with a gamer.  Tyler "Ninja" Blevins, one of the most popular streamers in the world, will host his own New Years Eve show at Twitch, drawing upwards of a million viewers away from the major networks when the ball falls.
"There is a new era of games," Blevins said. "And a new era on New Year's Eve."
Anyway, it is not surprising that the ninja will be given first-class property to flow from the third floor of the Paramount Building in Times Square – his 13 million fans at Twitch and 20 million subscribers on YouTube can translate into hundreds of thousands of simultaneous viewers while streaming video games like Fortnite.
He has raised recognition this year. He was in his own words the "first professional gamer" at ESPN Magazine. He was a headlining guest at "The Tonight Show Starring Jimmy Fallon." In March, he teamed up with Drake on the platform and pulled in 628,000 simultaneous viewers, marking a major shift in the entertainment industry towards independent streamers and away from the major networks.
This event will not have less impact. Blevins expects to have about a million simultaneous viewers as he goes live, streaming Fortnite and other shenanigans from 4 pm to 4 o'clock.
If successful, the Nine's stream will mark another great cultural milestone; As several viewers begin to turn to a haired, baby-faced gamer at Twitch instead of NBC or Fox, it certainly feels that the age of "Dick Clark's New Year's Rockin" Eve "comes to an end.
Blevins, 27, does not seem to think about. He never really saw Clark.
"My parents looked at Dick Clark when I was a kid while playing video games in the basement," he told the Washington Post. "It's New Year's Eve in Times Square. It's culturally bigger here. And the ball is amazing."
To be sure, the event will bring more success to Blevins, which is estimated to make more than $ 500,000 a month, based on paid subscriptions to their Twitch and YouTube channels, as well as sponsorship agreements. But this incident has not been without drama. Other prominent Twitch streamers, such as Dr. Disrespect, have allegedly been complaining that Blevins face has rolled on ads on their channels in the sequel to his New Year's Eve.
"If there is good online advertising, it is good. If you had a NEW event planned, it sucks to get Twitch to run an ad that promotes others' channels," tweeted streamer MadtownMaverick, who Variety first pointed out.
Blevins seems to be watching the ball.
"And we'll definitely do something about the ball," he said about his power. You can see its power over to Twitch.