Epic Games has seen its stock increase and rises this year as the free-to-play battle Royale Blockbuster continues to dominate all gaming stuff.
And as millions of addicted players around the world are picking endless hours into the title, where 1
The game has now earned more than $ 1.2 billion (£ 900million) since its launch in September and is heading for $ 2 billion at the turn of the year.
And new analysis from Bloomberg suggests that with Fortnite success, Epic Games is now worth over $ 8.5 billion.
This value is based on all Epic revenue, including its unreal engine that many developers use to create game consoles.
Tim Sweeney, founder and CEO of Epic Games, founded the company in his parents' cellar 27 years ago.  Sweeney is currently the controlling share of Elder of Epic Games.
Bloomberg said that Fortnite is free to play with purchases in the game, has paid off and made him a billionaire.
Instead of shelling over £ 40 for the game, players purchase online V-bucks, a virtual currency they can swap during play for outfits, called skins, celebrating dances or special missions that can cost as much as £ 20 each.
"On the revenue side, they've done something unique that comes up with an opinion of exclusivity," said Michael Pachter, a video game analyst at Wedbush Securities Inc.
Many accessories in the Fortnite store are available in a limited manner , which allows players to buy before sought after items disappear from virtual shelves. 19659005] Pachter said: "If you see a note playing in leopard skin and go to the store and see it no longer available, you think, Shoot, I have to move it next time."
While most games hit top popularity shortly after launch, Fortnite still took three million new users six months ago, thanks to a widely appealing aesthetic that is more comical than graphic violence.
Celebrity celebrity like rapper Drake has pushed it further into common consciousness.
As a game that is social, easy to play and hard to master, there has been a special hit with school age, and claims concerns from teachers and parents reporting obsessive gaming during the class.
And advisory experts have warned parents this week about limiting their children with the game as they see a boom in the gaming addiction. [1 9659005] Bloomberg analyst suggested that if Epic Games were put up for sale, it would be worth around $ 14billion (£ 10.6 billion) based on similar values like EA, which makes Battlefield, and Activision Blizzard, which does Call of Duty, is worth.
They also added that although Fortnite's momentum slowed, the company could still expect to earn $ 1 billion a year from the title's sale in the game.
New data, also released by Sensor Tower, recently said that Fortnite on mobile makes around $ 2million a day, rising from $ 1.5million earlier this year, thanks to Season 5.