Combined, Apple Inc.
AAPL, + 0.05%
operates about 99.9% of the world's smartphones. Even that skill does not give them immunity to a small competition.
In this case, a small competition comes from the power behind Fortnite – the global videogame phenomenon that has accumulated more than 200 million registered players who have generated more than $ 1
Epic's solution is to allow developers to keep 88% of their revenue generated by standard 70% allowed by Apple and Google. The first version of Epic's store went live earlier this month for games designed for PC and Mac, and it has already affected the end of the market. Steam, long the most popular platform for PC games, has already adapted its own fee structure in response.
An extended version of this report appears on WSJ.com.
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