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Fortnite Creator launches App Store in challenge for Apple and Google



Combined, Apple Inc.

AAPL, + 0.05%

and Google

GOOGL, -0.59%

operates about 99.9% of the world's smartphones. Even that skill does not give them immunity to a small competition.

In this case, a small competition comes from the power behind Fortnite – the global videogame phenomenon that has accumulated more than 200 million registered players who have generated more than $ 1

billion in revenue to date. Epic Games, the developer of the Battle Royale-style shooter, takes advantage of the popularity of launching its own app store. The company's founder and CEO, Tim Sweeney, has long been critical of the app business models widespread by Apple and Google, and believes that both companies are taking too much of a cut from app sales to the cost of running the stores.

Epic's solution is to allow developers to keep 88% of their revenue generated by standard 70% allowed by Apple and Google. The first version of Epic's store went live earlier this month for games designed for PC and Mac, and it has already affected the end of the market. Steam, long the most popular platform for PC games, has already adapted its own fee structure in response.

An extended version of this report appears on WSJ.com.

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