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Home / Technology / Former Nintendo of America president looks back on rejecting a Kanye West Collab offer

Former Nintendo of America president looks back on rejecting a Kanye West Collab offer



Image via Getty / Taylor Hill / FilmMagic

Reggie Fils-Aimé, former president and COO of Nintendo of America, has revealed details about Kanye West̵

7;s desire for a collaboration with the gaming giant.

Fils-Aimé discussed a meeting he had with West and his wife Kim Kardashian after an E3 show several years ago. As Fils-Aimé explained, the possibility that the Nintendo team was pulling off a Kanye project was “just not there” at the time.

“Part of it was about what he was doing,” he said in a recent episode of Talking game with Reggie and Harold podcast, by Nintendo Life. “He was experimenting with a piece of video game content. He wanted reactions to it. He comes out and says, ‘I want to work with Nintendo.’ “We had so many different projects on Nintendo going on, the opportunity to do something with Kanye was just not there, and therefore I had to find a way to politely reject this opportunity to work with him.”

When Fils-Aimé explained to West that Nintendo was addressing why the brand would not be the right partner for this project, West responded with even more enthusiasm.

“I said to him, ‘Kanye, you do not want to work with us because we’re tough, we’re tough. All we do is push for the very best content. We would not be the type of partner you want to work with, ” said Fils-Aimé. “And he looks at me and says, ‘Reggie, you’re just the kind of partner I want for that reason!’ It’s like, “Oh my God.”

For the full interview, click here.

Back in 2016, West presented a trailer for Only one, a mobile game inspired by the deaths of mother Donda and Paul McCartney with the single of the same name from 2014. From the end of 2019, at least according to a report from The Gamer, the film and animation studio Encyclopedia Pictura is “no longer involved” with the project.

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