During the teaser campaign for the Ford F-150 Raptor in 2021, Ram used the hype to challenge the Blue Oval to “pop the hood” on the new performance car and compare it to the TRX. Now a top Ford spokesman has a retort that mocks how Ram promotes TRX.
Mike Levine is Head of Ford Product Communications. He noticed that the placement of a Ram TRX commercial was the same as that of the recently launched Nissan Pathfinder.
In general, this will be fine. Car manufacturers film the promotional material all the time in the same room. However, Ram’s message to go with the clip is the problem. It said: “Some people just go to the edge. We keep pushing past it.” As Levine notes, the TRX does not really push past the edge if a Pathfinder has no problem going there as well.
While this type of back and forth between Ford and Ram on social media has nothing to do with the actual products, it shows how closely the companies look at each other. They compete for the same segment of buyers and look for possible competitive advantages.
Ford is not talking about the new Raptor power yet, but it’s probably at least 450 horsepower (336 kilowatts) from the previous generation model, if not more thanks to changes like the new exhaust. It is unlikely that the figure will be close to TRX’s 702 hp (524 kW).
The more powerful Raptor R will come next year with V8 power. Rumor has it that the power plant is the compressed 5.2-liter V8 from the Mustang Shelby GT500 that would have a Raptor-striking 760 hp (567 kW).