The Ford Mustang Mach-E is looking to prove its worth by taking on science. It will take some time to convince traditional Ford and Mustang customers to take the Mach-E EV seriously, and Ford believes they can show them the way with science. This upcoming Mach-E ad campaign will soon take up your time no matter where you use the media, so you might as well understand what your ads are about.
Mach-E V. Everything Advertising campaign is a unique way to show Mach-E’s abilities in a fun entertaining visual demonstration. First, Mach-E takes on a rocket to remove range anxiety that shows the 300-mile range of Mach-E with the extended range option. Then Mach-E faces gravity and must quickly accelerate under a chandelier that crashes to the ground. Ford uses this feature to display the Mach-E̵
Following these performance-focused ads, Ford is turning to some of the nuances of Mach-E. First, it challenges the power of lightning generated by a Tesla Coil and Ford fast charging system to see which ones can generate a better charge. Tesla Coil is a great way to show power flowing into an EV as charging is usually a tedious affair. The last two ads appear above the air updates that will keep Mach-Es software fresh for the NASCAR pit crew. The latest ad puts identical twins against Mach-E to see if it can remember each twin’s unique settings.
All of these ads show the unique value of Mach-E and go a long way in engaging non-EV customers. These exciting uses of the scientific method are a good use of screen time and will surely convert Mach-E doubters to at least be curious.