Ford has announced that it will not be holding the "Mach 1" mark on an upcoming electric crossover, and the tank was only thrown out to measure public response. It was enough to say that the public reaction was overwhelmingly not good.
"We put it out there to evaluate it." Ford President of Global Markets, Jim Farley, recently told Automotive News . "There are pros and cons. I do not want to be handicap at this point, but we got a very strong reaction from people."
The Mach 1 name has previously denoted a high-rescuing Mustang and while it will not appear an SUV yet, the new vehicle will still lend styling cues from Mustang, Ford says.
Baklash from fans has been so strong, Ford has allegedly removed all marketing materials that bind the name of the new electric crossover from its websites and YouTube channel, even though screenshots and campaign videos have been copied by some enthusiasts for posterity.
The Mach 1