The head of Ford’s electrification efforts has cast some serious nuance for Tesla over quality issues and promises that you will not have to make that compromise with Ford’s electric cars.
Darren Palmer, one of the original members of Ford’s Edison team tasked with designing the brand’s first all-electric vehicle and now head of development for Ford and Lincoln’s battery electric vehicles, made some interesting comments in a new interview.
In an interview with Autoblog on the eve of the launch of the Mustang Mach-E, Palmer said that buyers of electric vehicles until now had to compromise and accept some “mistakes”
“The doors fit properly, plastic and other materials match the colors, the bumpers do not fall off, the roof does not come loose when you wash it, the door handles do not get stuck in cold weather. … ”
While the manager did not mention Tesla by name, several of these quality issues have often been linked to the brand.
He says buyers do not have to make these “compromises” with Ford’s electric vehicles.
It would be easy to just answer with a “yes but” and list all the things that Tesla does better than Ford when it comes to electric vehicles because there are many.
Tesla cars have longer range, can charge faster and are more efficient than Ford’s new Mustang Mach-E.
But Palmer also has a point here. If we can know that he is talking about Tesla without even mentioning it by name and only listing a number of quality issues that we associate with the brand, it tells us that Tesla has some quality issues.
Tesla’s rapid pace has resulted in some quality problems, and we have especially seen them in new car launches, such as the Model Y in 2020, and during Tesla’s end of quarter, when the carmaker tries to deliver huge numbers of cars in very short periods.
The carmaker should definitely work on it, but at the same time, this fast pace is also what pushes innovation and results in Tesla achieving industry-leading specifications with its EVs, especially in terms of efficiency and range.
Some people will always prefer it, while others prefer to go with Ford and potentially avoid these quality issues.
I think both companies should look at each other to improve here, and I’m excited about the potential of the new EV competition to increase the overall quality of new electric vehicles.
FTC: We automatically use affiliate links for revenue. More.
Subscribe to Electrek on YouTube for exclusive videos and subscribe to the podcast.