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Home / Technology / For Apple's Q3 earnings, it's about the next iPhone

For Apple's Q3 earnings, it's about the next iPhone



  Apple iPhone X sale is on sale on NYC flagship

Sarah Tew / CNET

As far as Apple's third quarter performance report, Tuesday, is the only thing that really matters, what's about the next iPhone.

And while Apple does not give many ̵

1; or really any – details about its next iPhone during earning talks, it gives little hints. CEO Tim Cook will occasionally comment as Apple's expectation of an "exciting event", but it is as important as he gets. Nevertheless, analysts read the leaflets to estimate how many devices Apple believes it can sell in the September quarter, which usually includes the first week or two new iPhone sales.

It means that when Apple reaches the third quarter, covering the three months ended June, Apple gets a passport. It is Apple's smallest when it comes to contributing to annual sales. Apple's latest iPhones are already nine months old when the period ends in June. Case in point: iPhone 8 and iPhone 8 Plus were introduced in September 2017.


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People are no longer at Apple Stores, but wait for the next phones to hit the market, probably in September. Last year, iPhone X came out in November, a few months later than normal. Apple customers want the latest and best – or buy the older models at lower prices. The story has shown that when Apple introduces a new iPhone, it reduces the prices of its previous models.

The results for the three quarters will probably mean little to investors that pose a significant surprise for iPhone devices, gross margins or services, says Toni Sacconaghi, an analyst with Sanford C. Bernstein. "Investor Focus has moved to iPhone demand in FY19 with next-generation iPhones."

Apple refused to comment on its earnings report.

iPhone moneymaker

Cook has made an effort to expand beyond iPhone, but Apple still gets most of the money from the popular smartphone. In the second quarter, it sold 52.2 million iPhones, which represented 62 percent of sales. (Services, Mac and iPads and "other products" like AirPods contributed to the rest of the revenue). But Apple surprised almost every quarter by reporting strong results despite fear of slowing down the demand for smartphone had finally come up to the company Cupertino, California.

At that time, Apple noted that its iPhone X, which hit the stores on November 3, was the best selling device every week in the quarter, even though it was the most expensive phone Apple ever made. The 5.8-inch device starts at $ 999, or $ 300 more than 4.7-inch iPhone 8 and $ 200 more than 5.5-inch iPhone 8 Plus.

With iPhone X, Apple saved its popular smartphone for the first time in three years, get rid of the home button to expand the touchscreen and add a new FaceID technology. It spun iPhone X as the "future" for the mobile. "Analysts predicted that it would run a" super bike "that would revive the excitement of the sluggish smartphone market, which has seen worldwide demand shifts as people hold on to their devices anymore. It did not It does not happen completely, but the sale has not been completely stopped , as someone feared.

For the third quarter, as Apple will report Tuesday after the market is closed, analysts consider the company to sell 41.8 million iPhones, according to Sacconaghi. It is compared to 41.03 million in the same quarter in 2017 .

Sales are expected to be $ 52.3 billion, an increase of 15 percent from the previous year, according to Yahoo Finance. Revenue should rise to $ 2.18 per share from $ 1.67 last year. [19659004] Apple is expected to introduce three new iPhones in September, including the possibility of a model significantly larger than iPhone X and another that is significantly cheaper.

But smartphones are no longer a fast growing bus iness for apple "IPhone becomes a stable business," noted "Loup Ventures" Gene Munster, instead of the company's largest growth driver. Unit sales will not hover every quarter as before, but they will be flat to about 5 percent, he estimates, as consumers shock replaces their phones.

Because so many people have iPhones, Apple's service center – which includes App Store, Apple Music and iCloud – is likely to see a big leap. In the second quarter Apple's service revenue increased by 31 percent to 9, $ 19 billion, while iPhone sales only increased 2.8 percent.

"We have the best pipeline of products and services we've ever had," said Cook under Apple's second quarter earnings on May 1st. [19659004] Tuesday can give us the first glimpse of how big the pipeline really is.

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