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Firefox to block ad tracking by default



Mozilla's Firefox browser will soon block trackers by default.

The change is intended to improve browser performance and stop marketing companies from retrieving your data without your knowledge. "Users have the same expectations about privacy online, and yet in reality, they are traced where they go," Mozilla VP Nick Nguyen wrote in a blog post.

In November, Mozilla added "Protection of Protection" to Firefox, which stops ads, plugins and shares buttons from collecting metadata about your browsing activities. It came on iOS in April. But apart from the iOS version, the feature has been logged on and something hidden on the browser's preferences page. Prior to this, tracking protection was available only in Firefox's private browsing mode.

Mozilla told PCMag that it intends to use some of the technology from the tracking feature to drive three new default features coming to Firefox in the coming months. The first focuses on stopping "slow loading" third party trackers that can pull down Firefox performance. The company has tested it; If all goes well, it will be turned on in Firefox 63, which is scheduled for an October issue.

  Firefox Ad Tracking Block

The other feature is designed to stop trackers from following your internet presence from site to location. "To help users with the private browser version they expect and deserve, Firefox will intercept cookies and block storage access from third party content tracking," said Nguyen. This default feature appears in Firefox 65, which is scheduled to be released in January.

Mozilla also works with another initiative to stop websites that can "fingerprints" your internet presence by identifying the computer's features, such as the IP address and browser version. The same initiative will work to block sites from secret loading cryptocurrrency miners.

Mozilla wants the changes to force websites to be more transparent about data harvesting practices. "Some websites will continue to have user data in exchange for content, but now they must ask for it, a positive change for people who up to now had no idea of ​​the value exchange they were asked to do," said Nguyen.

Mozilla's press release for ad tracking will not win fans from online advertisers. But it's not the only browser that tries to address privacy. In June, Apple also announced that its company's Safari browser would block plugins from third-party sites like Facebook from tracking your online activities.

Consumers can actually start using some of the upcoming Firefox features by downloading "Nightly" experimental browser build-up. Turn on the features by going to the preference icon in the menu bar and scrolling down to a new "Content Blocks" section.

Editor's Note: This story has been updated with additional comments from Mozilla.


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