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Fallout 76 has lost Bethesda



Much from the beginning, Fallout 76 has been a PR nightmare for Bethesda. It seems to be controversy for controversy with this game, and the most alarming part of all this is Bethesda's reaction to the criticism and complaints it receives. Sometimes it seems that Bethesda has gone out of the deep end.

With Fallout 76 Bethesda has taken an approach to public relations which is often strange and often comes off as cynical towards its paying customers. One of the early examples we had on this behavior came after consumers began calling Bethesda out to include a nylon bag in Fallout 76 Power Armor Edition instead of the canvas bag that was announced.

In a now -Famous Exchange, a Bethesda support representative said, "We're not planning to do anything about it" when a customer opened a ticket to express frustration with the apparent bait and switch. Although Bethesda later clarified that the representative was talking to the customer, was a contract worker who was not directly employed by Bethesda or Bethesda Game Studios, it still makes us hug.

Then Bethesda thought it could renounce the extinction by offering players who bought the Power Armor Edition compensation in the form of Atoms, Fallout 76 's currency in the game. The company offered around $ 5 worth of Atoms to anyone who wanted them, and demanded that they open a ticket with support to request them.

This was obviously blown up in the Bethesda face, because of course owners of Power Armor Edition were to be offended with $ 5 on Atoms when they spent $ 200 on the game. How Bethesda believed such a bad compensation would make things better is frightening, and it really shows how tone-deaf the company was throughout this debate.

Finally, Bethesda ended up doing the canvas bags and sending them out to Power Armor Edition owners who want them, which means all this nonsense could have been avoided by just giving the Power Armor Edition as it was announced from get-go. What a revelation!

At this point, Fallout 76 is clearly a stinker and Bethesda's good will with the consumers drops day by day. Instead of keeping a low profile as it seems on the game, Bethesda decided to start banning cheating – or at least what she believes to be unfaithful. The users who were banned claim that they only used mods and did not cheat, but if they did not cheat, it was not here or there either.

Instead, we must focus on what Bethesda demanded from users who wanted to appeal their ban. For at least three separate occasions, Bethesda told users that if they wanted the ban to be lifted, they would have to write an essay on "why the use of third-party cheat software is detrimental to an online gaming community." So in other words, Bethesda tried to put alleged scammers right by acting as if it were your fourth grade teacher.

Why would you make such a strange request that people would like to appeal their ban when your reputation is already in a boat? Who was the person at the Bethesda support team who thought demanding essays would be a good thing in the first place? We have since been assured that people accused of cheating will no longer be required to write an essay before Bethesda will consider reversing the ban, but unfortunately for the company this has already been placed on the growing pile of PR blunders Bethesda has committed.

What happens over at Bethesda HQ, the company must quickly pump the brakes. It must stop having these terrible, cynical interactions with customers who have legitimate complaints about Fallout 76 otherwise there will be no good will left to save it when Starfield and The oldest Scrolls VI – two games that should sell themselves – came out. Hopefully this is the last thing we hear about zany public relations decisions from Bethesda, but it seems to be questionable, given the latest events.


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