He added: "When it comes to video content, if you do not have a watch page, you're a bit dead in the water just this other." The advertising revenue has been welcome, he said, and noted that he was previously more dependent on outside deals with sponsors.
Mr. Dein, a 24-year-old London magician who postes video of street music all over the world, could start running video ads on his side in July. He said that Facebook's rules affected the type of videos that worked well and noted that ads can run after a minute as long as the video is at least three minutes long.
Mr. Dein said he had found it harder to produce "superiors", as he wrote last year about homeless people who responded to magic, as he said had been seen over 200 million times. But he said it makes sense for Facebook to mimic YouTube and adopt content in a longer form to appeal to advertisers.
"If anyone looks at a vlogger like Logan Paul and voted in that person, they pay more attention to the ad, while if someone is watching a seven-second clip, they do not care about the video or the ad," he said.
Max, Rebeen and Arman Jalal, living in Melbourne, Australia, have gathered millions of fans on Facebook and YouTube through their unique and sometimes shocking brand of prank videos. (The brothers were once arrested after failing a series of terrorist attacks.)
The late-teens and early 20's, who have been able to run ads on some of their videos since August, said they in a Skype interview. One watch video that they posted in September, with a nun scary people in places like a parking garage, attracted more than 130 million views and served the brothers $ 140,000, they said.