Facebook will soon start testing ads in its Oculus Quest virtual reality system. Over the next few weeks, ads will appear in the title Resolution Games Blaston as well as two other named apps. Facebook will later expand the system based on feedback from users and say that it aims to create a “self-supporting platform” for VR development.
Facebook introduced ads on the Oculus mobile app last month, and it has used limited Oculus data to target Facebook advertising since 2019, but this is the first major strike to place ads in the Oculus VR platform itself. “Once we’ve seen how this test works and includes feedback from developers and the community, we̵
As with Facebook’s non-VR apps, you can block specific posts or companies from appearing in ad slots. And Facebook says it does not change how it collects or analyzes user information. It states that some of the most sensitive data – such as raw images from Oculus headphone cameras and weight or height information from Oculus Move training tracking – remains solely on users’ devices. Facebook also says they have no plans to target ads based on motion data or voice assistant recordings.
A spokesman for Facebook says the system want use information from your Facebook profile, as well as “if you have viewed content, installed, activated or subscribed to an Oculus app, added an app to your shopping cart or wishlist, if you have started checkout or purchased an app on Oculus platform, and finally, whether you’ve viewed, hovered, saved, or clicked on an ad in a third-party app. ”
As shown above, users can click on an ad and either open it or save the link for later. The former option will launch a landing page in the Oculus Quest browser, and the latter will store the ad in the Quest in-VR experience and Oculus mobile apps Explore sections. Developers will get a share of the revenue from ads in their apps, but Facebook does not disclose the percentage publicly.
Facebook leaves its future roadmap open. The spokesman says that Facebook, for example, has not decided whether ads can finally appear in the Oculus Home experience. Facebook is also not yet identifying the other apps using ads, although it will show more names in the coming weeks. The first ads look like standard boxes in the game interfaces, but Facebook’s blog post says that it also explores other options. “We are currently investing in unobtrusive ads as a new way for developers to build businesses – and although we are not quite ready to test them yet, we are also exploring new ad formats that are unique to VR,” it says.
VR has undoubtedly been an advertising medium for years, with countless film and TV commercials, as well as news experiences from companies such as McDonalds and Ikea. But ad-supported VR apps use a different model that is more similar to the mobile and online ecosystem. Allowing developers to integrate advertising can create a greater incentive to work within Facebook’s official ecosystem instead of distributing through page loading options such as SideQuest.
Facebook says ads are part of an effort to find profitable business alternatives in the growing but often difficult field of VR app development. “This is an important part of ensuring that we create a self-sustaining platform that can support a range of business models that unlock new types of content and audiences. It also helps us continue to make innovative AR / VR hardware more accessible to more people, says the blog post.
Facebook currently dominates consumer VR with its Oculus Quest 2 headset – which at $ 299 is one of the cheapest options on the market. It also bought the studios behind several major VR games, including rhythm games Beat Saber and the royal title of the battle Population: a. Although it may face renewed competition from another generation of Sony PlayStation VR headsets next year, at least one VR company has partially withdrawn from consumer hardware due to Facebook’s influence: Vive creator HTC, who has called Facebook’s low-cost consumer headsets “artificial” ”. subsidized ”by the company’s advertising-focused business model.
Meanwhile, Facebook has slowly strengthened the ties between the core business and Oculus, which it acquired in 2014. It began requiring Facebook logins for Quest headsets last year, although users can maintain separate profiles and use pseudonyms in VR. Adding advertising is not a surprising move for the company – and it is another signal that Oculus hardware is becoming increasingly closely integrated with Facebook.