Facebook will soon make some of its most influential accounts verify that they are who they say they are.  New rules will require Facebook pages with a "large audience" to verify their location or else they will be barred from publishing new posts, the company announced Friday.
The company plans to start notifying affected Facebook accounts today. Når Facebook flager en konto som at skulle gå gennem dette ekstra godkendelsesproces, vil kontohavere have et par uger til at give bevis for deres placering (ved at aktivere placeringstjenester på deres telefoner) og aktivere tofaktorautentificering på kontoen.
Once verified, users will be able to view the country where page admins are located on any given page. "Our goal here is to make it even harder to administer a page with a fake account," Facebook's director of product marketing, Emma Rodgers, says of the changes.
Facebook is not saying just how big a page's audience has to Be for it to trigger the additional review, but Rodgers says for now the company focuses on accounts whose audience is primarily in the US Additionally, certain types of accounts will be exempt from the rule: Pages that are already verified, or who have a "managed relationship" with Facebook (ie, a sales team that works directly with the company).
Instagram will also implement similar changes "in the coming weeks," according to Facebook.
The move is just the latest way the social network is trying to restrict pages run by shady accounts that spread misinformation. Previously, Facebook implemented tools that let people view ads a given page has run. Nu, det forsøker å forhindre de forhold som tillater russisk-støttede konti til å medføre en påvirkningskampanje i U.S. Elections.
More importantly, the change could actually help Facebook limit the reach of pages run by fake accounts that it has not already detected.
It is not clear when or if the social network could expand these new rules to pages outside the US, but Rodgers says the company plans to learn from the initial process before moving forward in other places.
Correction: An earlier version of this story misstated that page admins would need to provide proof of their home address. Facebook is requiring proof of their country location.