Facebook announced Wednesday that its Facebook Watch video platform is now available globally and in related features on the publisher's side, Ad Breaks advertising options have been expanded from just the United States to worldwide and the desktop-based Creator Studio content management hub as it had been beta testing in the United States is now available globally.
Facebook Watch debuted in the US in August and is available to iOS and Android users via the Watch icon in the shortcut line or More menu.
It can also be accessed via Apple TV, Samsung Smart TV, Amazon Fire TV, Android TV, Xbox One and Oculus.
Video player Fidji Simo tore into a Newsroom post as more than 50 million people in the United States have come to Facebook Watch and watched for at least one minute of videos on a monthly basis, adding that total time spent watching videos on platform has increased by 1
Ad Breaks encompasses both pre-roll and Mid-roll ads, as well as image ads appearing directly under Facebook Watch videos, with publishers and creators who earn shares of the resulting earnings when ad issues appear with content.
Publishers and creators can choose between using an auto-post feature that allows Facebook to automatically select the best placements for ads in their videos, or to designate these placements themselves.
The product management Maria Smith and Paresh Rajwat said in a separate blog post that over 70 percent of the middle of the Ads on Facebook appears to be completed.
Pages are eligible for ad breaks if they have created videos of at least three minutes in length that have generated more than 30,000 one minute views over the patch time two months. These pages must also have at least 10,000 followers, meet Facebook's eligibility standards and be located in countries where Ad Breaks is available.
This list of countries currently consists of United States, United Kingdom, Ireland, Australia and New Zealand, and the following markets will be added in September: Argentina, Belgium, Bolivia, Chile, Colombia, Denmark, Dominican Republic, Ecuador, El Salvador, France, Germany, Guatemala, Honduras, Mexico, The Netherlands, Norway, Peru, Portugal, Spain, Sweden and Thailand.
Content in English and "different local languages" will be supported, with more countries and languages added in the coming months.
Creator Studio Facebook also made publishers and creators available as a small beta test in the United States is made available globally.
Creator Studio is a desktop-based way of managing, monetizing and tracking content development, as well as taking actions on multiple pages from a single destination, and learning about new features and revenue opportunities that may be available to publishers and creators.
Loyalty insight was also added to Creator Studio, including a new audience storage calculation, giving publishers and creating information about what types of content entice viewers to return. Smith and Rajwat said that publishers and creators have asked to have asked for these insights, adding: "Promoting an active, committed society and sharing longer content that viewers seek and regularly come back to is the key to finding success."
Smith and Rajwat said that publishers and creators can use Creator Studio to:
- Explore and search their content libraries, with access to post-level details and insights.
- Manage interactions on all owned pages, and reply to messages on Facebook and comments on Facebook and Instagram.
- Create, schedule and publish content on multiple owned pages, including bulk upload of videos to single pages, with the feature coming soon for multiple pages.
- Onboard Qualified Pages for Ad Breakers, Estimate Revenue Revenue, and View Payment.
- Access Rights Administrator, which allows them to control where and how their original content appears on the social network.
- Use audio collection, providing access to thousands of soundtracks and high-quality audio effects, owned by Facebook, which can be added to their Facebook and Instagram videos.
Finally, Simo touched what the future applies to Facebook-Watch from a user perspective: "We build new video experiences that put people in the center and give them the opportunity to shape the content direction. Over time, you'll be able to find new video experiences in Watch- Your feed, such as parties, prizes and videos focused on audience participation, like the new Confetti trivia game program, and we will make it easier to find live videos so you can discuss the great moments they happen. "