One year after it was launched in the United States, Facebook takes its Watch video platform internationally. The company announced in a blog post this morning that the platform will be available globally, which means that partners can now reach an audience of billions of people across countries and languages. It's a big audience's addition, and it gives access to Facebook that is on par with YouTube and Netflix. While the new public figures do not necessarily mean that more partners should jump on board, it gives them at least one better reason to do that.
It also means that advertisers can reach the billions of users who get the profits of ad breaks. Congratulations to all the partners. Ad Paid Partners can publish ads in English and other local languages. Watch is available on iOS and Android in the Facebook app. It is also available via Apple TV, Samsung Smart TV, Amazon Fire TV, Android TV, Xbox One and Oculus TV.
Facebook's blog posts say that more than 50 million people in the United States see at least one minute of video per month and that the total time to watch videos has increased 1
Since its launch, Facebook has designed several new formats for publishers to try, including live games and series that have interactive features like quizzes and polls. The company seems to want to create a truly social television network where creators and viewers can interact with each other in real time. Now the audience participation will be all over the world.