Facebook Watch, the social media platform video service, has gone global. Just over a year after the launch in the US, watch video channels and social interactions will be available around the world.
Watch was accepted in the US video-on-demand community without much fanfare. The airs star-studded service shows like Red Table Talk with actor Jada Pinkett Smith and Huda Boss with beauty mogul Huda Kattan, as well as live Major League Baseball coverage. However, according to a survey by The Diffusion Group, 50% of adult Facebook users have never heard of Watch.
However, Facebook claims that more than 50 million US users watch at least one minute video on Watch every month, with display rates increasing. The company has launched services like "Watch Party", enabling viewers to engage with friends while watching videos; an interactive platform for polls, challenges and quizzes; and a series of news programs in collaboration with major news networks.
The service also updated its advertising guidelines with its global launch, so more content creators can include ad pauses and monetize their videos. Ad breaks are now available to eligible content creators in the United States, UK, Ireland, New Zealand and Australia, announced Facebook. The creators in 22 more countries, including France, Germany, Mexico and Spain, will have adventurous opportunities next month.
In order to earn money through ad breaks (with 45% of earnings to Facebook, BBC reports) Content owners must have three-minute videos with more than 30,000 one-minute views over the past two months, as well as at least 1
Facebook Watch competes with video platforms like Google's YouTube and Amazon Twitch, but says it's unique because of the social components of the service.
"It is based on the idea that watching video does not have to be a passive experience," said Fidji Simo, Facebook's vice president of video. "You can have a two-way version of the content with friends, other fans or even the creators themselves."