LONDON (Reuters) – Facebook extends its Watch Video service globally one year after it was launched in the United States with original entertainment news and sports content to compete with platforms like Alfabet Inc's YouTube.
PHILPHOTO: People are silhouetted with mobile devices in front of a screen projected with Facebook logo, in this image illustration on 29 October 201
Facebook's director of Video Fidji Simo said that Watch really achieved speed in a crowded marketplace because it was built on the idea that watching videos can be a social activity.
"Every month, more than 50 million people in the United States come to watch videos for at least a minute on Watch, and the total time spent watching video on Facebook Watch has increased by 14 times since the beginning of 2018," she told reporters .
"With Watch … you can have a two-way version of the content with friends, other fans or even the ads themselves."
Facebook said qualified creators would be able to monetize their videos using its Ad Breaks service in the UK, Ireland, Australia and New Zealand, as well as the United States from Thursday, with many more countries to follow.
Simo said publishers made "meaningful earnings" from their automated video advertising system on the platform, which featured shows like Huda Kattan's Huda Boss Huda Boss and live Major League Baseball games.
"We know that there has been a long way, but we have worked hard to ensure that the Ad Breaks experience is a good one for both our partners and our community," she said.
Ads revenue will be shared 55 percent for content creator and 45 percent for Facebook, same as in the US, Simo said.
Publishers must have created three-minute videos that have generated more than 30,000 one-minute views over the last two months, and must have 10,000 followers to participate in Ad Breaks, Facebook said.
Simo said Facebook worked on a number of other options for creators to make money, such as brand content and the ability of fans to directly support their favorite creators through subscriptions.
"(Fan Subscription) is something rolled out to a few creators now, but we plan to expand this program soon," she said.
Editing Kirsten Donovan