Facebook said Wednesday that it broadens its Watch Video service globally, which has already been available in the United States for more than a year.
"We designed the product not only for thoughtless consumption, but to attract people engaged," said Fidji Simo, Facebook's vice president of video.
Facebook launched Watch among a shift in video footage from traditional television to online platforms, including Netflix and Hulu, and more that look at both professional and user content on services like YouTube.
Facebook has framed its videos with original shows, and this week announced new formats, including interactive game programs, quizzes and polls.
The announcement comes two weeks after Facebook revealed that it would broadcast free Spanish top-flight division football matches in the Indian subcontinent and the Champions League match in Latin America.
"Content we fund is a very small part o F the content available at Watch, said Simo.
Facebook instead hopes that videos made by users themselves are what will keep people going.
Simo said Facebook has spent a lot of time developing tools so that video players can integrate ads themselves.
"We are sure that monetization will help create," she said.