On Wednesday, Facebook began rolling out a cleaner design for Pages to make it easier for people to switch between their personal Facebook profile and their public page. The social network also said that users will be able to find important information such as a page’s bio and post faster with the redesign. The company gets rid of the number of “likes” a page receives, and instead chooses to only show the number of followers.
Facebook has added several features to Pages, including the ability to share videos and photos that disappear within 24 hours, as it competes with rivals such as the short-form video app TikTok and messaging app Snapchat. However, additional tools can also make the social network seem cluttered, so it’s no surprise that Facebook has redesigned the social network.
Facebook continues to add more features to Pages, including a way for people to host questions and answers on their page. The company said that a dedicated news feed will contain suggestions for public figures, pages, groups and popular content a page or public figure may be interested in.
Like other tools on Facebook, Pages has been used to spread misinformation, spam and other offensive content. The company said it was getting better at detecting and filtering out hate speech, violent, sexual, spam content, fake accounts and phishing, but did not elaborate on the improvements. Blue check marks will also be more visible so users can spot comments or posts from fake Facebook pages or profiles. For example, a comment from a page confirmed with a blue check mark may appear higher in the comments field and news feed.