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Facebook gives users more control over the content with the feed filter bar



Facebook Chairman and CEO Mark Zuckerberg.

Erin Scott | Reuters

Facebook is introducing a new feature that will make it easier for users to choose which content to display in their news feed.

The new feature, announced Wednesday, is called a feed filter line. Instead of just relying on Facebook̵

7;s algorithms to decide what they see, users will now be able to switch between looking at algorithmically ranked content, the latest posts and updates from their favorite friends and the pages they follow.

While Facebook already allows users to see their feed ranked by recent posts or those created by top friends, these options are buried deep in the app and hard to find. The feed filter line makes them easily visible.

The feature will roll out to Android users on Wednesday, and it will be available to iOS users “in the coming weeks,” Facebook said.

The new feature was announced Wednesday in a 5,000-word essay published by Nick Clegg, Facebook vice president of global affairs and communications. The post was titled “You and the Algorithm: It Takes Two to Tango.”

Facebook also plans to introduce more ways for users to understand why content appears in their feed. This includes a “Why do I see this?” feature, similar to a feature that lets people see why they are displaying an ad.

The company will also unveil more information buttons to show users “authoritative information in several areas where there is a clear societal benefit,” Clegg wrote in the post. In 2020, Facebook introduced hubs to provide users with accurate information about Covid-19, the 2020 US election and climate change. Clegg said a racial hub is coming this year.

SEE: Facebook fights Apple over users’ privacy features in iOS update


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